Comment: Mission Creep, art vs. products (Score 1) 247
Kickstarter was not originally meant to sell real 'products' as far as I can tell. But they don't turn people away who use it for that purpose. Felix Salmon covered the the 'mission creep' of kickstarter quite well last month on his blog.
Actually Felix's blog is a great place for coverage on Kickstarter and the recently-passed JOBS act, which seems awesome on the surface but actually is filled with some quite terrible things.
The bigger risk, however, is on the side of the funder - and that's the risk that the project will get funded, you will spend your money, and you will end up getting nothing in return. For original-concept Kickstarter projects, that's probably OK: you supported the arts by funding an artist, and you hoped to get a memento of that funding, but the reward was just a reward, and not necessarily the main reason you funded the project. For things like bars of soap and iPhone docks, however, the great majority of the funders are thinking of themselves as buying a thing. And they're not properly discounting the very real risk that they will end up with nothing at all.