I was almost worried that this post would go without discussion of the infamous Grindr app.
Industry experts from one company all notice that they have more problems in during summertime! Their ideas are corroborated by the idea that hot stuff breaks easier! Barry Collins (the author) should watch out, or his literary works will end up on this website: http://www.slate.com/id/2260970
Trying to make a language uniform is tantamount to removing diversity for the sake of consistency. I'm not saying that grammar is not important, but rather what they are doing assumes that they're helping. I don't think that they've proved that what they're doing has intrinsic value. http://en.wikipedia.org/wiki/Linguistic_prescription#Problems