Comment: Re:It was actually pretty exciting to watch (Score 4, Informative) 100
The implementation may be new (I don't know), but the idea isn't. Hold-down clamps have been around for a while, probably since at least the V-2 (A-4). The idea is to hold the thing down long enough for the engine(s) to build up enough thrust to lift properly, rather than just knock the rocket over.
The Shuttle had explosive bolts holding the SRBs down so the thing wouldn't blow over, either in a strong wind or when the SSME's lit. I'm not sure that they were strong enough to hold it down once the solids ignited, though (not that additional telemetry is going to do you any good at that point.)