I don't really think so myself. Efficiency is the key thing to making "stuff" more affordable and therefore more ubiquitous.
Relatively cheap is the key to making stuff more ubiquitous. Having a good deal of *demand* is probably even a lot more important. Efficiency may or may not enter into it based heavily on just how much a prototype costs relatively to what the market can bare. Which leads too...
For example, efficiencies in semiconductor fabrication enabled personal computers to be affordable by the average joe, even really poor people, whereas it used to be only the very rich owned them.
No, the integrated circuit (aka semiconductor fabrication itself) is the primary based upon which more than the very rich owned a personal computer. Before that point, all the transistors and wires were a bulky mess which didn't entirely forego the non-very rich from owning a personal computer, but it certainly set the stage for allowing the progressive miniaturization in lithography that were those "efficiencies" you speak of. Yet, well before that point, of course, plenty of people had their own PC. Of course, the IC itself could be said to be an example of the "efficiencies" you speak of, but that's not right really. What made ICs so important is that it allowed the bulk package of everything together which in itself made the production a unified thing. I guess that again could be chalked up to a point of efficiency, like the assembly line, but it was the fact that computers can do so much that spurred so much adoption. Yes, without a lower floor on the price of a PC, computers would certainly be a lot less ubiquitous. But they'd be well outside of the scope of for just "the very rich".
The same thing can be said for cars and Ford's original Model T.
Again, no. Yes, at the start the Model T was more of a novelty to the very rich who could potentially waste a great deal of money on something that may not pan out . But, the very nature of the current shipping system we have today I think shows that there's a strong commercial interest in having a horseless carriage. So, the ubiquitous nature of cars would seem to be based heavily on demand there as well. Of course, being cheaper makes them *more* ubiquitous, but without the demand in the first place...
One key part of this is economies of scale, which means you need to sell large quantities of something in order for it to be affordable by the masses. And subsequently, a key part of that is marketing. Marketing is expensive as hell, and goes into the cost of those goods. If big data makes marketing cheaper, then that savings will eventually (though not immediately) make its way to joe sixpack.
Except the rule has consistently been to spend yet even more money on marketing to spur even further sales to produce further revenue to pay for said marketing. The truth is, big data as a concept is very, very old. It's based on the idea that if you can collect enough information about potential customers, you can make them actual customers. Yet, just like directed advertising, it forgets the key point of marketing is not to sell products but to inform a consumer who has a demand, even if he hasn't fully realized it yet. The thing is, we're already well to the point of having a system where ads can read potential customers. And ads continue to stray further and further into trying to conjure up a demand out of nothing, rather than informing a consumer into a real demand they have.
So, the real specter of big data is to yet further manipulate consumers even more than directed ads do--and if you don't see how trying to create a per-user view of available products doesn't manipulate the consumer, you'll already well lost--by further trying to take what consumers already buy or know and try to match them up with...stuff the select few companies who pay the most want to sell. Meanwhile, all sorts of products the consumer actually knows they want aren't shown and things they don't even realize they want aren't mentioned because marketers and algorithms (and the humans in general) are pretty horrible at predicting the future. Instead, it'll all be about "trends" and "keeping up with the Jones", another manifestation of the disgusting aspect of consumerism.
But, yea, keep telling yourself that efficiencies are the key. No, marketing is like DRM. And consumerism keeps manipulating people into buying crap they don't really want or need. Yet, just like DRM, people keep coming up with interesting waste to circumvent the trends and forge new territory. Instead of focusing on trying to take old data and churn out new details, why not spend a bit more in listening to the real-time demands of people? And I don't mean in being a me-too company that clones the latest game.