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Yahoo Serious Fights Yahoo! trademark

Posted by Hemos on Thu Oct 04, 2001 08:01 AM
from the the-levels-of-comedy dept.
fsck writes "Australian actor Yahoo Serious is fighting Internet portal Yahoo! for the trademark to the word Yahoo, registered with the Australian Trade Marks Office in August. Yahoo! was founded in 1994, whereas Yahoo Serious changed his name by deed poll in 1980. It sounds as though Mr Serious is, among other things, tired of receiving any more misdirected Yahoo! snail mail." The levels of comedy to this are astounding.
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  • is this for real? by jmahler (Score:1) Thursday October 04 2001, @08:05AM
  • whatever by Joshuah (Score:1) Thursday October 04 2001, @08:05AM
    • Re:whatever (Score:4, Insightful)

      by Dr_Cheeks (110261) on Thursday October 04 2001, @08:19AM (#2387820) Homepage Journal
      why wait until now to say something about it.[sic]
      The reason he's only just brought this up is because Yahoo! is trying to register their trademark in the field of entertainment - a piece of turf that Mr. Serious has already staked out (well, sort of). When they were just a search engine he could hardly claim there was going to be a lot of confusion, but since they're on his doorstep now he's got a bit more of a case.

      Course, the fact that he's not exactly the best known actor ever may prevent most people from being confused since they're unlikely to have heard of him. But since IANAL, I'm going to leave that discussion to the court to decide.

      And laugh if he wins.

      It's just a shame he didn't change his name to Micro Soft.

      [ Parent ]
      • Re:whatever by jazman_777 (Score:2) Thursday October 04 2001, @08:51AM
        • 1 reply beneath your current threshold.
      • Re:whatever by Alien54 (Score:2) Thursday October 04 2001, @09:21AM
      • Re:whatever by yellowjacket03 (Score:1) Thursday October 04 2001, @11:48AM
        • 1 reply beneath your current threshold.
      • Re:whatever by mzweng (Score:1) Thursday October 04 2001, @12:24PM
    • Registered in August by kruemelmonster (Score:1) Thursday October 04 2001, @08:23AM
    • Re:whatever by Manitcor (Score:1) Thursday October 04 2001, @10:32AM
    • 1 reply beneath your current threshold.
  • IANAL by cecil36 (Score:1) Thursday October 04 2001, @08:05AM
    • Re:IANAL by AUSketch (Score:2) Thursday October 04 2001, @08:24AM
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    • 2 replies beneath your current threshold.
  • Silly! by NineNine (Score:1) Thursday October 04 2001, @08:05AM
    • Re:Silly! by DoctorNathaniel (Score:1) Thursday October 04 2001, @08:10AM
      • Re:Silly! by gimpboy (Score:1) Thursday October 04 2001, @08:15AM
      • Re:Silly! by Jim the Bad (Score:1) Thursday October 04 2001, @08:25AM
        • 1 reply beneath your current threshold.
    • Re:Silly! by Atzanteol (Score:1) Thursday October 04 2001, @08:29AM
      • Re:Silly! by rm-r (Score:2) Thursday October 04 2001, @09:05AM
        • Re:Silly! by znu (Score:3) Thursday October 04 2001, @09:41AM
          • Re:Silly! by Trebuchet (Score:1) Thursday October 04 2001, @10:26AM
    • Re:Silly! by Rudeboy777 (Score:2) Thursday October 04 2001, @11:44AM
    • Re:Silly! by StevePoole (Score:1) Thursday October 04 2001, @01:45PM
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  • Yahoo by kob43 (Score:2) Thursday October 04 2001, @08:05AM
    • Re:Yahoo by chizzad (Score:1) Thursday October 04 2001, @09:41AM
    • Re:Yahoo by hamburger lady (Score:1) Thursday October 04 2001, @02:30PM
    • Re:MOD UP by kob43 (Score:1) Thursday October 04 2001, @11:52AM
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  • What's next? by zombieking (Score:2) Thursday October 04 2001, @08:06AM
  • Trademarked names by richie2000 (Score:2) Thursday October 04 2001, @08:06AM
  • Yahoo?? by override11 (Score:1) Thursday October 04 2001, @08:08AM
  • Is he? by www.sorehands.com (Score:1) Thursday October 04 2001, @08:08AM
    • Re:Is he? by jkthatcher (Score:1) Thursday October 04 2001, @08:27AM
      • Re:Is he? by mark_lybarger (Score:1) Thursday October 04 2001, @10:07AM
        • Re:Is he? by ahde (Score:1) Thursday October 04 2001, @05:06PM
          • Re:Is he? by mark_lybarger (Score:1) Monday October 08 2001, @10:30AM
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    • 1 reply beneath your current threshold.
  • Origins? (Score:4, Insightful)

    by Runt-Abu (471363) on Thursday October 04 2001, @08:08AM (#2387772) Homepage
    What about Jonathan Swift who inveted the word in the first place?

    Surely the great great great grand nice (twice removed on her mother's side) could have some contention about this?
  • Name Copyright... by da5idnetlimit.com (Score:1) Thursday October 04 2001, @08:08AM
    • Re:Name Copyright... by Anonymous Coward (Score:1) Thursday October 04 2001, @08:20AM
    • Re:Name Copyright... (Score:5, Informative)

      by lord_ashaman (180519) on Thursday October 04 2001, @08:23AM (#2387837)
      ..but who the hell is this Sir Bradman..


      Who is Sir Donald Bradman Indeed! Ok It may just be that im australian, but Sir Donald Bradman is one of the Australias most famous cricketers. Born in 1908 in SA (south australia) , with a test average of 99.94, and in all the tests in which he played, in he scored a total of close to 7000 runs.

      Sadly Sir Don passed away in august 2000. he was made a Companion of the Order of Australia. one of may great australians. but then I guess most Americans wouldnt know of him, let alone Cricket.

      [ Parent ]
    • Re:Name Copyright... by Zazm (Score:1) Friday October 05 2001, @04:16AM
    • Re:Name Copyright... by stux (Score:1) Friday October 05 2001, @12:05PM
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  • I can see it now by YakumoFuji (Score:1) Thursday October 04 2001, @08:08AM
  • Seriously Amused (Score:4, Interesting)

    by TellarHK (159748) <tellarhkNO@SPAMhotmail.com> on Thursday October 04 2001, @08:09AM (#2387777) Homepage Journal
    I actually wondered about this one, having seen Serious' magnum-crapus 'Young Einstein' several years ago - early nineties, IIRC. I think the important reason why he's waited this long, is that he's an Australian, and this whole thing started with the August registration in Australia of the Yahoo! brand.

    I know that you supposedly can't trademark a proper name, and since Yahoo had changed his proper name -to- Yahoo ages ago, he's got a very good point. This one'll be fun to see the results of.
  • Here's how they should settle it... by DickPhallus (Score:1) Thursday October 04 2001, @08:09AM
  • No way! by richie2000 (Score:1) Thursday October 04 2001, @08:09AM
    • Re:No way! by kruemelmonster (Score:1) Thursday October 04 2001, @08:31AM
  • Timing by .sig (Score:1) Thursday October 04 2001, @08:09AM
  • Comedy? by thejake316 (Score:1) Thursday October 04 2001, @08:13AM
  • Yahoos. by irn_bru (Score:1) Thursday October 04 2001, @08:14AM
    • Re:Yahoos. by Deanasc (Score:2) Thursday October 04 2001, @08:21AM
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  • by ers81239 (94163) on Thursday October 04 2001, @08:15AM (#2387809) Homepage
    If you read the link, it finds in favor of Yahoo.com. Pertinent info below:

    From the Australian Trade Marks Office:

    Yahoo Serious v Yahoo! Inc [2001] ATMO 74 (13 August 2001)

    The evidence shows that Mr Serious does not use his name, Yahoo Serious, or his forename, to distinguish goods or services. It is true that he writes, directs and produces motion picture films in which he stars; however, it is not apparent in the evidence that either of the words `Yahoo Serious', or the word `Yahoo' are used as a trade mark in relation to the films. The closest that I can find in the evidence to use of any sign that might be as a trade mark is the repeated use of the words, a `Serious Production' or `Serious Entertainment' on promotional material associated with the motion pictures. However, this use is obviously of no assistance to Mr Serious as the opposed trade mark is the word YAHOO! and I therefore do not have to decide whether this use of the word SERIOUS is as a trade mark.

  • sesame street... (Score:4, Funny)

    by Anonymous Coward on Thursday October 04 2001, @08:16AM (#2387810)
    Today's show has been brought to you by.. the letter A, the letter D... shit, someone copyrighted the letter D.. ok ok, the number 3... fuck not again
  • Missing the point. (Score:5, Insightful)

    by Welpa (320496) on Thursday October 04 2001, @08:17AM (#2387816)
    I think most of you guys are missing the point.

    Yahoo is moving to register the trademark now, they applied for it in August. Being an actor, it means that if Yahoo Serious was to release merchandise etc. under the name Yahoo, Yahoo! inc. would probably sue him.
    This wasn't a problem before they applied for the trademark.

    How would you guys feel if I tried to register the trademark "Linus Torvalds" tomorrow?
    I think that Mr. Serious has a serious point.

    (pardon the pun :)

    • How can you get confused? (Score:5, Insightful)

      by mblase (200735) on Thursday October 04 2001, @08:36AM (#2387895)
      Apple Computer and Apple Vacations. They both use the same identifier, there's a potential trademark violation. Except there isn't, because one is "Computer" and is associated with hardware and software, while the other is "Vacations" and is associated with the travel industry. Easy to tell them apart. This is how trademark disputes using common words are dealt with.

      Yahoo! (with the exclamation mark, which they have always used even if their users don't) is associated with a Web portal, and has been for years, while Yahoo Serious (with the last name) has always been associated with comedy (well, loosely). "Yahoo" is a common word, but they're used differently in each case, so there's no confusion.

      If you ask me, this is just a cheap publicity ploy by Yahoo Serious to get his name back in the public eye, since his acting ability is incapable of doing so. The dispute is a non-issue, and will be treated as such by the courts.
      [ Parent ]
    • Re:Missing the point. (Score:4, Informative)

      by xyzzy (10685) on Thursday October 04 2001, @09:10AM (#2388030) Homepage
      First, we should all keep in mind that this is Australian law, so YMMV.

      However, it is not axiomatic that you have a (trademark) right to your own name. Ever heard of "Taylor Wine", a fairly large upstate-NY winery that markets inexpensive table wine? It was a family-owned business. In the late 70s, two brothers that ran the business had a falling out. One brother decided to run his own business, and incorporated "Taylor" into the name.

      Much sueing occurred -- and the court ruled that the original Taylor could prevent the new Taylor from using the FAMILY NAME in his business (and, presumably, anyone else who wanted to use "Taylor" in relationship to a winery). The fact that it was his name didn't carry any weight. I believe there have been several other similar cases, but I can't remember them off the top of my head.

      FYI, if you want to know the outcome -- Taylor #2 renamed his winery "Bully Hill" (I believe the original winery was on a hill...), and continued to do business. I left upstate NY in '90, so I don't know how much success they've achieved. Neither wines were particularly good :-)

      Now, I believe Linus holds the trademark for "Linux". Could you open a company called "Linus Torvalds Operating Systems, Inc" ? Maybe.
      [ Parent ]
    • 1 reply beneath your current threshold.
  • Nothing here to see by GauteL (Score:2) Thursday October 04 2001, @08:19AM
  • I don't see how this applies by Shadowin (Score:2) Thursday October 04 2001, @08:19AM
  • Well he shouldn't have attracted Yahoo's attention by perdida (Score:1) Thursday October 04 2001, @08:20AM
  • by neo (4625) on Thursday October 04 2001, @08:20AM (#2387826) Homepage
    A: So I'm starting this internet company.
    C: Oh yeah, well you better have a really good name for it. Something to stick in people heads.
    A: Oh I do, I'm really excited about it.
    C: What is it?
    A: Yahoo!
    C: So you're excited, so what's the name.
    A: No, that's the name.
    C: What's the name?
    A: Yahoo!
    C: I can't tell it's exciting, what's the name!
    A: I just told you the name.
    C: Why can't you just tell me the name.
    A: Yahoo!
    C: You can't be serious.
    A: I'm not, that's someone else.
    C: That's not what I'm asking!

  • A tough decision by truesaer (Score:1) Thursday October 04 2001, @08:20AM
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  • apology (Score:4, Funny)

    by bowb (209411) on Thursday October 04 2001, @08:21AM (#2387832)
    On behalf of my fellow Australians I would like to apologize for the crimes committed against comedy by Yahoo Serious.
    • Re:apology by First Person (Score:2) Thursday October 04 2001, @09:19AM
    • Re:apology by Speare (Score:2) Thursday October 04 2001, @09:23AM
      • Re:apology by Reality Master 101 (Score:2) Thursday October 04 2001, @09:39AM
      • Re:apology by GrenDel Fuego (Score:2) Thursday October 04 2001, @12:19PM
      • Re:apology by igglebop (Score:1) Thursday October 04 2001, @12:39PM
      • Re:apology by Riktov (Score:1) Friday October 05 2001, @12:28AM
    • Deep Regret by Root Down (Score:1) Thursday October 04 2001, @09:26AM
    • Re:apology by Telecommando (Score:2) Thursday October 04 2001, @09:46AM
      • Re:apology by Jburkholder (Score:1) Thursday October 04 2001, @01:00PM
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    • Re:apology by zangdesign (Score:1) Thursday October 04 2001, @09:48AM
    • Re:apology by Bonker (Score:1) Thursday October 04 2001, @09:55AM
      • Re:apology by errxn (Score:1) Thursday October 04 2001, @10:18AM
    • Re:apology by jred (Score:1) Thursday October 04 2001, @04:09PM
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  • Well if Yahoo can do it ... by ManxStef (Score:1) Thursday October 04 2001, @08:23AM
  • Two different trademarks? by truesaer (Score:1) Thursday October 04 2001, @08:24AM
  • Praise the underdog! by The Ultimate Badass (Score:1) Thursday October 04 2001, @08:25AM
  • Well, then... by Ghengis (Score:1) Thursday October 04 2001, @08:27AM
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  • John Boy by Voidhobo (Score:2) Thursday October 04 2001, @08:29AM
  • Lord knows... by desslok (Score:1) Thursday October 04 2001, @08:30AM
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  • Make the punishment fit the crime. by Glenda Slagg (Score:2) Thursday October 04 2001, @08:32AM
  • Another Concern by GospelHead821 (Score:1) Thursday October 04 2001, @08:34AM
  • Copyright Eggplants? no way! by Ace905 (Score:2) Thursday October 04 2001, @08:34AM
  • Names (Score:3, Insightful)

    by scott1853 (194884) on Thursday October 04 2001, @08:39AM (#2387906)
    My name is Scott. Does that mean I can sue the owner of scott.com? Nope.

    Did Yahoo Serios pull his current name out of thin air, i.e. was is completely originaly and never been said before? Nope, that word has been around a lot longer than he's been using it.

    He's been in more recent movies than Young Einstein but when was the last time you heard his name mentioned? During promos for Young Einstein.

    Does he have a chance in hell of winning? Nope.
    • Its about TRADEMARK not domains (Score:4, Insightful)

      by Anonymous Coward on Thursday October 04 2001, @09:28AM (#2388108)
      My name is Scott. Does that mean I can sue the owner of scott.com? Nope.

      No, you can't steal scott.com. But they can't TRADEMARK "scott" either. Yahoo! applied for a trademark in the ENTERTAINMENT FIELD in Australia in August. That trademark would prohibit Mr. Serious (who changed his name in 1980) from being able to market himself or his production company, his films or any other products /services he offers.

      Mr. Serious is NOT attempting to hijack yahoo.com, and he could probably care less about domains, so long as he is able to continue to use his own domain yahooserious.com, and whatever the australian one is.

      [ Parent ]
    • Re:Names by DigitalSorceress (Score:2) Thursday October 04 2001, @10:23AM
  • Failed career by Merkins (Score:1) Thursday October 04 2001, @08:40AM
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  • Yahoo Yahoo! by debaere (Score:1) Thursday October 04 2001, @08:42AM
  • Why bother... by hhe_hee (Score:1) Thursday October 04 2001, @08:42AM
    • Re:Why bother... by Telecommando (Score:1) Thursday October 04 2001, @09:55AM
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  • Down under hits by LRNG_LNX (Score:1) Thursday October 04 2001, @08:44AM
  • Up Next by PinkStainlessTail (Score:1) Thursday October 04 2001, @08:45AM
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  • by ch-chuck (9622) on Thursday October 04 2001, @08:50AM (#2387945) Homepage
    their stock price and business model, Yahoo! should probably change their name to OhShit!

  • frivolous by ColonBlow (Score:1) Thursday October 04 2001, @08:53AM
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  • H&M and the Logg family by shaka (Score:2) Thursday October 04 2001, @08:55AM
  • How about copyrighting the copyright symbol? by sstidman (Score:1) Thursday October 04 2001, @08:56AM
  • If Yahoo Serious was a serious actor by way2muchsense (Score:1) Thursday October 04 2001, @08:56AM
  • He'll lose by sirgoran (Score:1) Thursday October 04 2001, @08:57AM
    • Re:He'll lose by sirgoran (Score:1) Thursday October 04 2001, @12:50PM
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  • Get your facts straight... by isa-kuruption (Score:2) Thursday October 04 2001, @08:57AM
  • I just hate... by Kengineer (Score:2) Thursday October 04 2001, @09:02AM
  • Obligatory Simpsons Reference by Webere (Score:1) Thursday October 04 2001, @09:03AM
  • Plenty of interjections to choose from by jodonn (Score:1) Thursday October 04 2001, @09:04AM
  • miss-print in first name by theBunkinator (Score:1) Thursday October 04 2001, @09:11AM
  • One conflict: by Happy Monkey (Score:1) Thursday October 04 2001, @09:11AM
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  • something to think about by mickeyreznor (Score:1) Thursday October 04 2001, @09:12AM
  • by mystery_bowler (472698) on Thursday October 04 2001, @09:20AM (#2388072) Homepage
    (I just know I'm going to get flamed for this statement) Just from reading the posts so far, I think a lot of people are missing the point.

    Yahoo!'s trademark gives them the necessary leverage needed to keep others from associating their name with products/services/activities/etc that have nothing to do with Yahoo!. As a result, Yahoo Serious (who apparently still has a career in Australia) runs the risk of legal troubles if he uses his legal first name to promote his movies. Imagine him making a movie that has a corresponding movie poster with wording like "Yahoo Presents...[movie title]" or a title like (in class Earnest fashion) "Yahoo Goes To The Outback." Yahoo! could, if they so desired, sue Yahoo Serious (or, more likely, whatever production company made the film) for trademark violations, since their trademarked name was used in the promotion of a product they had nothing to do with.

    To put a spin on an anology someone else used on this subject, having the name Scott does not, indeed, give you the right to own scott.com. But if Scott Tissue got a trademark on the name "Scott", they could possibly sue you for making a homepage titled "Scott's Web Site", simply on the implication that Scott Tissue might be associated with the site due to the use of a trademarked name.

    I still think Yahoo Serious will lose this legal battle, but it still kind of stinks that companies can trademark such phrases (instead of something a bit more obvious, like a logo).

  • After Young Einstein..... by TheChuckMaster (Score:1) Thursday October 04 2001, @09:27AM
  • Yahoo? by Skynet (Score:1) Thursday October 04 2001, @09:38AM
  • Jonathan Swift, houyhnhnms and yahoos by dpbsmith (Score:1) Thursday October 04 2001, @09:38AM
  • I Knew This Would Happen by SteveHeadroom (Score:1) Thursday October 04 2001, @09:40AM
  • Yahoo not equal Yahoo! by totallygeek (Score:1) Thursday October 04 2001, @09:41AM
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  • I love the smell of ignorance in the morning by Anonymous Coward (Score:1) Thursday October 04 2001, @09:53AM
  • All puns aside by ackthpt (Score:2) Thursday October 04 2001, @10:07AM
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  • Give the guy a break by skribe (Score:1) Thursday October 04 2001, @10:20AM
  • be fair by wishus (Score:2) Thursday October 04 2001, @10:23AM
    • Re:be fair by fognugen (Score:1) Thursday October 04 2001, @12:57PM
      • Re:be fair by wishus (Score:2) Thursday October 04 2001, @01:41PM
  • Lisa Simpson said it all (Score:3, Funny)

    by Tyrannosaurus (203173) on Thursday October 04 2001, @11:44AM (#2388412)
    On a movie theatre facade: "Yahoo Serious is Young Einstein"

    Lisa Simpson: "I know those words, but that sentance makes no sense to me!"
  • Seriously by kob43 (Score:1) Thursday October 04 2001, @11:46AM
  • This is the comedic high point of his career! by Sonicboom (Score:1) Thursday October 04 2001, @11:53AM
  • I have respected this actor for many years by WillSeattle (Score:1) Thursday October 04 2001, @11:54AM
  • hm... by sinator (Score:1) Thursday October 04 2001, @11:58AM
  • Why Mr. Serious changed his name (Score:3, Informative)

    by Hector73 (463708) on Thursday October 04 2001, @12:14PM (#2388561)
    According to IMDB, his birth name is Greg Pead ... must have been a rough childhood.
  • More Y. Serious lawsuits by buckeyeguy (Score:1) Thursday October 04 2001, @12:36PM
  • Mr. Serious' movie credits by charon_on_acheron (Score:1) Thursday October 04 2001, @12:51PM
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  • Another potential "Serious" suit by steevo.com (Score:1) Thursday October 04 2001, @12:54PM
  • Jonathan Swift should sue! by GodfatherofSoul (Score:1) Thursday October 04 2001, @12:54PM
  • Hmm... by dasmegabyte (Score:2) Thursday October 04 2001, @01:03PM
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  • I disagree... by mrbuckles (Score:1) Thursday October 04 2001, @01:25PM
  • I can see it now... by PhreakinPenguin (Score:1) Thursday October 04 2001, @01:34PM
  • Leon, the proffesional by ppetru (Score:1) Thursday October 04 2001, @02:09PM
  • Excellent - It is quite obvious by mergy (Score:1) Thursday October 04 2001, @02:12PM
  • Oh well. by rice_burners_suck (Score:2) Thursday October 04 2001, @02:52PM
  • New name? by nytes (Score:1) Thursday October 04 2001, @03:24PM
  • listed on www.yahoo.com by Bender Unit 22 (Score:2) Thursday October 04 2001, @03:33PM
  • Yahoo! will win. by Decimal (Score:1) Thursday October 04 2001, @03:46PM
  • Yahoo Serious Festival by bnitsua (Score:1) Thursday October 04 2001, @06:22PM
  • yahoo serious.... by kbeast (Score:1) Thursday October 04 2001, @06:57PM
  • The Funniest Thing About This... by RoninM (Score:1) Friday October 05 2001, @01:17AM
  • In other news by dbrower (Score:1) Friday October 05 2001, @09:21AM
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