As I'm an arcade gamer, and growth in the 8 and 16 bits era, for me, games are not an alternative reality. Games for fun only.
And most remarkable games are the ones with generic stories: let's fight against Mr. X, that bad group has kidnapped my girlfriend, bad aliens will destroy our Universe.
I even remember when I rent the TMNT games, on Genesis, for the first time, and my brothers asked me to skip the intro, because they want just play.
But yeap, time changed, and now EVERY GAMES IN THE UNIVERSE have to present an epic story. Have to be long and easy. For God sake, at least the indie market is offering better alternatives then "THE INDUSTRY".