They cant rent it, or they would have to keep the prices the same. With "buying" they can lower the price later and screw existing customers. It feels a whole lot different to buy something and see the price go down than it does to pay higher rent than someone with the same toy.
I don't support it either way. Maybe we should be complaining about the cell phone towers and transmission infrastructure not being open instead.
You sound like an absolute moron. Although it is a perfectly human reaction to support the search engine where you rank higher, you need to get a clue. I am a professional SEO, and hundreds of my client sites rank higher in Bing and Yahoo than they do in Google. Search engines are designed for different reasons, and Google is optimized for making money. This means that the advertising on Google gets a lot of click fraud. This still makes money for Google, so what do you expect? The sites above you on Bing might just be there for different reasons.
Receiving a million dollars tax free will make you feel better than being flat broke and having a stomach ache. -- Dolph Sharp, "I'm O.K., You're Not So Hot"