Comment Re:Defilade (Score 4, Funny) 782
/ducks
Anyway this is the bar: http://www.horsebazaar.com.au/
The effect is quite cool, it's one long video wall that wraps around the pub. Shame they don't have any decent photos of it.
Mod parent up. Here in Australia we already have this legislation and it's *completely* pointless. Same deal, some ninny in parliament with no real understanding of the technology involved wrote some *bs* legislation:
http://www.freetv.com.au/Content_Common/pg-Loudness-in-Advertisements.seo
The problem is coming up with an "objective" comparison of the loudness between two bits of programming. As the parent says it's more a question of compression and dynamic range than actual volume. (by compression I mean audio compression, not data compression). If you run a peak search on even the most mild mannered jane austen bbc tv program, you'll get the same reading as you do an a sham-wow commercial. It's just that the sham-wow tvc dude is trying to cram so much information in the 30 seconds that he'll run everything at -3db. Where as in the Jane Austen thing will only reach that point once or twice in 10 minute section.
But an even bigger problem is that the people making the ads have no idea what they're actually going to be screening with. How are you going to match the apparent loudness of your ad with the tv program, if you've got no idea what that program is anyway? It's retarded.
Consequently in Australia we have a vaguely written set of "guidelines" and a requirement that any tvc submitted to a network be "OP48" compliant and say as such on the slate. The result, everyone writes OP48 compliant on their slate and that's about it....
NO2ID has launched a Facebook group to challenge this threat to data protection.
Oh.... the ironing!
Furthermore, the technical, financial and freedom of expression (as upheld through our constitution) issues are well documented and those in themselves should be more than enough to kill any further life in this poorly planned, poorly executed and poorly though-out plan.
Constitution fail. There is no such protection under the Australian Constitution. We have no bill of rights. This is not the Almighty US of A. Are you sure you're a politician? If so, that's a bit scary... though not surprising.
http://en.wikipedia.org/wiki/Australian_constitution#Protection_of_rights
There's also the sense of body position, whose name escapes me, but that's not an external sense.
Proprioception
http://en.wikipedia.org/wiki/Proprioception
Hungry Jacks (Australian version of Burger King) once had a promotion going where if you asked for "Two for One" they gave you two Whoppers (a kind of inedible burger) for the price of one. The only catch was that someone at the marketing company forgot to assign an end date to the promo on all the advertising material. Consequently even now - many years later, Hungry Jacks' still has to honor the "Two for One" deal.
Me and a friend called BS on his story, and he was quite insistent that it was real. We were just on our way from one bar to another at the time (a little inebriated perhaps) so we went into a Hungry Jacks store to test his theory. He ordered a Whopper as a "Two for One", and sure enough they gave it to him!
Mind you by the time he got to the front of the queue he had 16 drunk football (australian rules) players chanting "Two for one" so perhaps they just gave it to him to make us leave....
But if it was *genuine* makes you think that maybe us australians are pretty serious about keeping companies honest about their marketing.
Any body else as feeling suddenly as nostalgic as I am? I didn't use polaroid film much — but I liked knowing it was around: if I wanted it."Polaroid Corp., the Massachusetts company that gave the world instant film photography, is shutting down its film manufacturing lines in the state and abandoning the technology that made the company famous.
"Ninety percent of baseball is half mental." -- Yogi Berra