You want to be able to tell the New York Times, the BBC, Google, your local radio stations, Microsoft, all of the bloggers that ramble online, every book publisher, people who choose which songs to perform songs in bars (or used to be able to choose, before your illiberal Orwellian anti-freedom kicked in) ... you want to define freedom for them by denyin them choice.
Just so we are clear, the GP is saying that the companies above should have the freedom to reach their audiences and customers without being selectively blocked by ISPs.