The same people who pay for everything, all the time...

Sir, I resent your denigration of Phrenology!

It would make for awesome desktop background photos!

and with the manual transmission of a pickup truck, some u-joints and a drive shaft we can couple him to a generator!
The fact that we will be making money off him at little cost to us and zero compensation to him should start 8 of the nearest (buried) true Scotsmen also spinning. At that point we hook them all up and via RPM modulation we can play "When Irish Eyes are Smiling"! This will cause all the remaining true Scotsman (dead and possibly living) to also spin like turbines and energy will flow from Great Britain like water. I have to go write some IPO stuff and maybe make a kickstarter page for start up capital...
Thanks!
/jk (cause there's always someone wanting to be offended in some way... no matter how utterly ridiculous a statement is, a literalist is waiting to pounce)

Don't forgot saddle, harness, and whip makers! Then there are horse breeders, feed sellers, horse traders, farriers, blacksmiths, livery stables, and even the horse thieves that would feel the impact.
I wonder what percentage of the pre automotive economy had to find new ways to earn an income as "horseless carriages" took over the landscape...
Do you think they had a saying back then? Maybe a tag line something like:
If you've got it, a horse brought it!

Set your account to browse at 0...

and impressive testicles...