Actually, in pro audio ethernet is used with proprietary protocols, handled by black box ASIC chips with special switches. I deal with this crap in the studio. Where I am they use it mostly for the personal mixers providing monitor outputs, but some places use it for inputs too.
Also, warning for those about to embarrass themselves making fun of "directional" cables, that means it is grounded at one end, and you put all the grounded ends in to the same device to avoid ground loops. If you don't know what it is, it must be brain-numbingly stupid... right? Ignorance is bliss.
We use normal cables, sure. But we do buy expensive ones with nice plug shielding, because musicians may or may not even be sober at work. Expensive cables isn't just for fancy looks, that build quality can make a real difference. Plus, it might be a lot easier to get the bean counters to agree to buy premium cables, than to get them to agree to replace equipment. They might tell you, "use the spares until they fail" in which case you'll regret not having spent their money on the "over"-priced ones.
Same with instrument cables. No, a brand new expensive guitar cable does not sound better than a cheap one. But after 300 shows, the cheap one craps out during a show or session, and the expensive "hifi" one didn't because it has premium long life rubber and better plug strength. So it does actually sound better once you factor in the way it sounds when equipment fails and you can't even hear the instrument. Most of that benefit is in the middle price range, of course. A $1000 guitar cord probably has metal mesh "shielding" that substantially increases cable strength, but the $300 one already has plastic mesh that will provide more than enough abrasion protection.
Also... some commenters don't know this, apparently, but a "placebo effect" is a real effect. It doesn't mean it is a scam, it means the people were successfully tricked into getting healthier faster, or in this case, to have more fun. If you "trick" them into thinking the artist is more artsy, they might enjoy it more too. Pretty snooty to claim they're not really enjoying the subjective aspect of their choices as much as they claim to... especially if you're also claiming that due to the placebo effect they really are enjoying it more!