The autorickshaw market is brutal, on the customers. It is ripe for taking. The Indian autorickshaw drivers routinely tamper with the meter, haggle with the customer, demand tips on top of the metered rate, refuse to fares etc etc. Most Indians are fed up with them and those who could afford the wait time and money prefer to use "call taxis". But..
It will be a tough market to break into. Most of these autorickshaws are actually owned by the traffic policemen and lower level politicians with strong criminal nexus. The actual driver is usually a hired hand. Some of them rent the vehicle for a flat per-diem rate. The policemen do not enforce the laws on the book for "their" autorickshaws. If they decide to selectively enforce all the law on the book on uber affiliated drivers, Uber will find it difficult to handle.
Unless Uber gets into cahoots with a local politician with enough clout, this won't work for Uber. Even if it works, it won't work for the ordinary Indians. Corruption in USA is distant, does not affect the daily life directly, it is more abstract. In India, it hits you right between the eyes, in every turn. From getting simple driver license renewal to getting the building permits to getting electricity connection to getting a death certificate to legal heir certificate to... every where there is a someone sheepishly grinning with a hand held out, "Saar, take care of the usual saar"