We have seen this before.
There is a vibrant, thriving CGM site. (CGM == community generated media).
An entity with money buys the site.
Things stay the same for a while. Invariably, the owning entity wants feature, UI, and usability changes made to their new property.
These changes aren't being made to serve the interests of the existing community.
Here's what happens.
Either, the community dissolves entirely, and something wonderful disappears and dies.
Or, the community mostly moves to a new site, which rallies around what people liked about the old site.
Here is a very specific example. There is a site called "Audiworld". It ran, for a very long time, a funny and antiquated forum software called "KAWF". Audiworld was the top destination on the English speaking internet for Audi enthusiasts. Absolutely excellent technical information about the cars, and many off-topic forums developed to serve the die-hard user community the site had.
Audiworld was bought by InternetBrands and converted to vBulletin. This was against the wishes and strong feedback from most of the cornerstone members of the community.
IB persisted and did the conversion.
Within a week or so, "Quattroworld" showed up as a competitor, and nearly ALL of the technical experts and cornerstone members dumped Audiworld and moved to Quattroworld.
Quattoworld simply chose to keep running the previous forum software.
Compare the two sites now:
The "converted" forum:
http://forums.audiworld.com/fo...
The rebellion forum:
http://forums.quattroworld.com...
Look at the information density in the topic listing on the KAWF based forum (the second one). The design is text heavy, information dense, not filled with ads and distractions.
It works on any device; it works on browsers from 10 years ago.
Now look at the vBulletin based forum.
Look at the quality of questions in the vBulletin form.
See any answers?
No, you don't.
Communities are the life of sites like slashdot. You piss off your community at your peril.
We are not interested in suffering so that you can expand your audience. We don't want an expanded audience. The people who should be here are here. The people who haven't found out about here yet will find out, and when they find it, they won't mind the design of the site.
How many other web forums does John Carmack post in? How many other forums get occasional visits from Linux developers? Where else do you see the occasional Microsoft and Apple employee talking about things candidly and without bashing each other?
Stack Exchange has excellent technical content and lots of very bright posters -- but it isn't a social community like this one.
When Classic is retired, and its inevitable replacement has lower information density and makes reading and participating more cumbersome, this community will leave.
Hopefully, it will go somewhere else that runs a fork of the classic code, and life will go on for us, the contributors.
But if not, then it will die entirely. The web will be a worse place; and I will consider myself worse off for the loss.
Your community doesn't need a site redesign. We haven't asked for it. We don't want it. So you're not doing it for us.
If you're not serving us, you've outlived your usefulness.
The internet routes around defects. You'd do well to remember that.