I don't want to undermine the protest against the general creep of privacy invasion, but this should also be seen as a call to use aliases, TOR, proxy servers, incognito, or the like anytime you search for something potentially sensitive.
I like posting under my real name, but I've started posting more political/taboo musings under aliases, which also develop their own reputations. My IP address is still recorded somewhere, but what I'm saying is not so bad. And yes, I know I'm late to the alias game . . .
For the more revolutionary stuff that the NSA or the like *might* find interesting one day, I use incognito (TOR).
Having a net where I didn't have to do this would be great, but depending on corporations words that they don't record IP addresses, etc., is producing a situation even more dangerous, one in which there is a false sense of security.