Win10 doesn't look too bad, but the damage has already been done. I jumped ship for Linux when Win8 was in RC, and now it's almost comical how many different tools you have to install that come out of the box on pretty much every Linux distro (text editor, 7zip, compiler, a browser other than IE, codecs, etc.).
Microsoft's problem is that even if Win10 is on par with Win7 in terms of usability, they've still lost customers and marred their image. The Metro apps in the start menu (literally the first thing seen in pretty much any screenshot of the OS) are an immediate reminder of Win8 and everything disliked about it. Win10 needs to be significantly better than Win7, otherwise they're not going to be able to recover.