Comment Journalism at it's worst (Score 1) 193
If the journalists would actually have bothered looking at the last years numbers from Lego, they would have seen that the turnaround is due to a much much lower cost than ten - fifteen years ago. Their revenue numbers have been pretty stable for the last twenty years. But they spend *half* what they did in the mid ninetees.
This is the reason Lego has become profitable again. Not Hollywood.
Although I can see why stupid journalists would prefer the other story. *sigh*
Bo.