"I could write ten pages about the realities and difficulties of the music business but you’ll only get about two paragraphs and not much whining. We never lived those halcyon days some industry elders tend to rave about. We always moved through a post-apocalyptic, terminally pauperized landscape, complete with irradiated A&R zombies and mutated eyeless bloggers. It’s always been a bit of an uphill battle. But it got worse and worse. At first it was fun to figure out ways to get people to check out our music. But once that’s done and you have something resembling an audience, it becomes apparent that this is not really your job. Your job is to reconcile the public with the very idea of buying records. All the power to you if you can bear it."