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Comment Prices are what the market will bear (Score 4, Insightful) 259

We Australians pay high prices for a simple reason - our market can bear the prices. The strong Australian dollar coincides with higher wages and costs of living, and any professional who needs photoshop will buy it, albeit begrudgingly. Adobe provides discounts for students and other groups, but the prices are still quite high.

This is basic economics: charge as much as possible to each customer, also known as price discrimination.

The same goes for "luxury" cars. Let me give an example. Here in Australia a new BMW M3's recommended retail price is $154,000 AUD. In the US, it is around $60,000 USD. Government taxes, extras, shipping costs, etc only account for a very small percentage of this difference. How does BMW sell any cars in Australia? Enough people are willing and able to pay the price.

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