What I find most telling about these stories, is that in just about 2 years since Apple has entered the smartphone market, they have become the product to beat, the benchmark against which all others are measured. How did it happen that sophisticated, tech savvy and powerful companies like Microsoft, Nokia, Sony and RIM have such a hard time coming up with an answer, and only Google seems to be going somewhere?
I don't have all the answers, but one thing that seems clear is that Apple totally focusses on the user experience. I once made the error in 2000 to buy a PocketPC instead of a Palm based on the hardware specs. I learned then that a 16Mhz machine can be a better choice then a 200 Mhz one, if the first has been properly designed.
I've been using Nokia phones in the past, as they seem to understand the same lesson, I'm a little puzzled why they and the other established forces in the market have such a hard time formulating an answer to the iPhone. But then the seem thing seems to be happening in the MP3 player market.
What does Apple do that makes them so dominant in these markets so quickly, that the other players seem to fail to do? Even I've been converted recently, having bought a Macbook a year ago, and an iPhone last week, after having had a good experience with my iPod for years. Somehow other products in the same price range just don't measure up. (I did quite an extensive comparison with my alternative OS being Linux).
How does Apple become the measuring stick and the product to beat so quicky, even Microsoft usually needs half a decade and Billions and often they don't really succeed if it's outside the direct Windows sphere of control. (WinCE/Mobile/Phone, Xbox?)