Comment late Player into the market (Score 0) 397
It isn't popular because it is the 3rd player in a well populated market. There is no point in getting in to all of the details as they have been gone over 100 times before... If you want a smartphone you get an iPhone, if you want an open smartphone or can't afford an iPhone you get an Android phone.
Apple turned the industry on it's head, Android is doing a good job of ensuring competition and openness (to a degree). There just isn't a place for a Microsoft phone. Doing something better isn't good enough anymore, you need to offer people something new and get a jump of 12 months of the competition when you do it.
In the mobile market people are know about their options, this isn't a beige box world where the default operating system and applications being sold are all MS based.
The consumer has moved on, and that is what will damage a company's bottom line more than anything these days if you can't keep up with what they want.