Google doesn't give two shits about "empowering" anyone. They just realized that small websites were an untapped revenue source.
You are making 2 distinct statements. On the first, you seem to be wrong as evidenced by their actions. On the second, so what? Jealous much?
Bloggers have their place. They're not journalists in the traditional sense, but they're not useless either. Bloggers can spread disinformation if they are careless or malicious. But most often than not, they also have a reputation to uphold, and for those catered to a more educated crowd, they have to do just as much work as any traditional journalist to ensure their stories are accurate.
Bloggers differ from journalists in that their articles are always opinionated. They offer a biased view of the world, which makes them more attractive to the people who share the same biases. This is why they're so specialized. There's no blog for "everything" (not even a place like Fark) because there's a whole lot of everything and bloggers can't catch up. But the intense specialization is the value of blogs. Instead of having journalists who do journalism very well write about technology, law, foreign affairs, recipies, parenthood, etc., specialists in each respective field write about their field, and often for other like-minded people.
Ideally, blogs fit into the space between traditional journalism and trade journals. But traditional journalism is so desperate to jump on the blog bandwagon they've started to lose themselves.
Knowledge = Power
Power = Work/time
time=Money
Knowledge = Work/Money via Substitution Principle
(Knowledge)(Money) = Work via multiplying both sides by Money
Money = Work/Knowledge via dividing both sides by Knowledge
Thus, for a constant amount of Work, the less you know, the more you make
I brought you into this world, and I can take you out again. It'd just take nine months to replace you.
This would just be pre screening for appearance instead of a post screen for trainability </scrasm>
An authority is a person who can tell you more about something than you really care to know.