I'm a huge fan (in general) of Amazon. Spent more money there than I care to think on. That's irrelevant. The /. story was either a verbatim PR release or written by a PR stooge to be as banal and self-aggrandizing as possible. It wasn't intended to spur discussion but to advertise a product. The submission was obviously not along the lines of "Hey guys, here's a new DNS host, what do you think will be the advantages and disadvantages compared to OpenDNS et al?" That's fine, great, if you want to advertise your product by passing it off as a news article, when there is a clear difference between the two, be prepared to be mocked for doing so.