An anonymous reader writes: In designing the Apple Watch, Jony Ive said that he and his team immersed themselves in the history of horology, the art of timekeeping. Though the Apple Watch is a undeniably complex and advanced piece of modern technology, Ive noted that it was nonetheless crafted with a great sense of deference to the science of traditional timekeeping. In fact, during the design process, Ive told BusinessWeek that Apple "invited a series of watch historians to Cupertino to speak, including French author Dominique Fléchon, an expert in antique timepieces."
Having said that, if you take a look at any promotional shot of the Apple Watch, you'll notice that the time on each one is set to 10:09. Now given Apple's penchant for sweating even the most minor of details, there must be a reason for this, right?
As it turns out, there is.