We've had a rental outlet in my city for the past 20 years or so and they've survived by giving people what they want and people drive 30 minutes out of town to rent videos from this place. What sets them apart is the following:
- wide selection of movies and TV shows, stuff you won't find elsewhere or downloadable via torrents, like lesser known foreign and independent movies, the place is huge.
- enough copies of popular movies so you can almost always get what you went there for
- blu-ray, DVD, VHS (!), Xbox 360, Wii, etc., whatever you and your family needs, it's there
- two for one days on slower nights of the week and other coupons for the past decade brings plenty of people into the outlet
- extras are sold off at a good price when they're no longer rented