Comment buying history (Score 1) 88
Generally I'm a fan of opt-in and agree that should be the option, but the bankruptcy court's job is to recover the maximum amount of money for the people Borders owed money to. The database is worth more opt-out, so don't expect a change there.
Of the options available, none really good, B&N getting the database is not that bad. I have a buying history with Borders, Amazon and B&N, so integrating my buying history from Borders with B&N is a far preferable outcome to the database being sold to some marketing company that would resell my buying habits to spammers all over the world. We give these companies access to our information to get slightly better deals, if you are really concerned about your privacy, pay cash and refuse the discounts, or lobby congress to make your purchasing habits your property and not the property of the company you are buying from.