No, you've missed the point.
The current situation, if you wanted a stylized block of text, it had to be a graphic--which can't be searched, screen-read, or indexed. In short, the text and the presentation are stuck together.
With the new font-face concept, you now have the text in the source (which CAN be searched, indexed, and read by a screen-reader) and the presentation controlled by the CSS. So I guess, yes, you can get features that previously required a graphic, but now allow text-search, too.
...I don't believe that even the most magical of algorithms can derive player body mass indexes or whether they're "slightly more depressed than average" from it. I call bullshit.
TFA also states that the user data "was followed up with demographic surveys of the users." I'd wager that among the demographic information collected was height and weight, as well as some mental health type questions. Admittedly, those aren't questions I'd expect if someone was surveying me, but I'd probably ask them if I were surveying a group of Everquest players...
Politics: A strife of interests masquerading as a contest of principles. The conduct of public affairs for private advantage. -- Ambrose Bierce