I mean, if you even /consider/ cisco gear, that usually means you have lots of other people's money and want a solution that 'just works' - Cisco does not compete on price.
Further, unless you are targeting /very small/ companies where the guy making the decision is the owner, and thus is spending his own money, competing on price is rarely a winning strategy. Corporate decision makers make decisions based on "what is least likely to get me fired if things go south" - joe middle manager is unlikely to get a bonus if he saves a couple million going with a cheaper router that works out well, but he will get fired if he buys the cheap router and it goes poorly. The value proposition of cisco is that if you buy cisco kit and it ends up not working? you are less likely to be blamed. I mean, it's cisco. It's usually pretty good shit, even if it is rather overpriced. Also, that's what everyone else is using, 'best practices' right? if the middle manager follows 'best practices' then he's doing his job, right?
now, the thing about competing on price is that in areas where there is quick innovation, you don't see a lot of companies competing on price, so often you can get pretty good margin while still flying under your competition. this is my niche right now; Sure, no large corp would look at me twice, but small companies do, and price-wise, none of my competitors even want to be thought of as my competitors, which is good for me. There is money to be made competing on price in markets that change quickly; it's just your customers, in that case, are not large corporations that spend other people's money.
but my point is that this is not cisco's niche. Cisco, in fact, probably wants to price it's product higher than the 'consumer grade' ipad. the cisco is 'enterprise grade' and we all know that 'enterprise' is code for 'expensive.'