Comment Americans don't get it (Score 4, Insightful) 91
Brazil has a 200+ million headset market, roughly split equally between 4 major carriers (Vivo, Oi, TIM and Claro). This phone doesn't need to be the iPhone or Android killer - it just needs to be cheap and useful. I
f they're able to get 10% of Vivo's market share, it's a success - I mean, 5 million phones in Brazil alone meanss a lot of phones. I suppose other emerging markets would also have such similar characteristics, so a successful launch here in Brazil would pave the way for rolling this out to other South American countries and then, later, to other Asian emerging markets.
An current-gen iPhone here costs US$1000. If they're able to bring something that has good usability at a local US$200 price-point, they'll sell a lot of headsets, since the Android phones you can get here in Brazil in the US$200 are only fake Chinese crap (lower-end from Samsung start at US$250-300).