The Illuminati are likely funding this through their fronts. They likely want to attain knowledge or power that will be used to tighten their control over the masses,so they can reinforce their belief they are God like. And if it fails, they don't care if they destroy the world in the attempt.

It's awfully glib to say we shouldn't be upset about being ripped off just because we have a choice. In a free market, with healthy competition, the price of goods and services should fall to just above their actual cost. That obviously isn't happening with SMS: customers would like to pay less, but no one is offering SMS for less, even though it costs almost nothing to provide. Doesn't that suggest a market failure?