Comment All the RT's fault (Score 1) 251
The Surface failure to me entirely comes from their dual marketing of the Pro and RT versions, which we all know was brutally confusing to the public due to the fact the interface was identical but one could run desktop apps and one could not. Most people could care less about ARM vs x86. They see Windows they want to be able to use Windows just like at home/work. Some say that's a reason people would avoid the Surface where to many I think it would have been a plus.
If MS had ditched RT and only released the Pro and sold it at a loss to meet that $500 price point, or a second less expensive version with an Atom/i3 type processor it would have made marketing simpler and more effective and more people i feel would have been on board. The face that RT came first means they blew through all their momentum on something nobody wanted. By the time the Pro came out (which besides the battery life is a great piece of hardware) it was too expensive and nobody cared.
MS tried to win on all fronts and ended up losing both.
If MS had ditched RT and only released the Pro and sold it at a loss to meet that $500 price point, or a second less expensive version with an Atom/i3 type processor it would have made marketing simpler and more effective and more people i feel would have been on board. The face that RT came first means they blew through all their momentum on something nobody wanted. By the time the Pro came out (which besides the battery life is a great piece of hardware) it was too expensive and nobody cared.
MS tried to win on all fronts and ended up losing both.