Comment Re:This is not about app purchases... (Score 1) 724
It really does bother me that anyone could think it's fair that if Dropbox is operating on low margin to compete with other "cloud storage" vendors, that in order to compete with iCloud in a fair way on an iOS device and offer the ability to actually purchase storage via their application, they'd have to raise their rates 42%.
Say 10,000 people do this. You might say Dropbox comes out 10,000 customers ahead, that's $100,000 a year with the yearly plan. But, no, actually they will be charging customers $142,000, of which $42,000 will go to Apple.
Apple now has $42,000 to reduce the cost of the services they provide, to operate them at a loss, to consider it "part of the platform", or just use as toilet paper. What value did Apple provide to Dropbox for the hefty price aside from making it harder to compete with Apple? What did Dropbox get out of this deal? Some more revenue, sure, and if 10,000 people chose to buy it at $142/year clearly a market exists at that price, but maybe 20,000 people would do it at $100/year - we can't say for certain.
iCloud isn't even price-competitive with Dropbox, but they don't have to be, because they've excluded everyone else on the platform. And if anyone decides to try to offer the ability to pay for a competing product on iOS, they have to pay the tax. And every single time someone does that, Apple gets their cut and can use it to reduce their own prices.