You're taking it as a given that non-competitive cooperation requires a central coordinating force. This is not true. Hive behaviours (ants, bees etc) are emergent phenomena created by thousands of peer-to-peer communications, and in any education system with high freedom in syllabus and methods, you can see the same sort of emergent behaviour in knowledge (and resource) sharing between peers. If you see competition as the only alternative to centralism, you're wide of the mark. Individual entities in a competitive environment start to focus down narrowly -- competition may drive innovation in some senses, but it also puts the blinkers on as you can't afford to be distracted. This leads to a situation where the "consumer" is left with a choice of which centralism to subscribe to -- a "choose your own dictatorship", if you will...