Comment Re:I'd much rather... (Score 5, Informative) 636
My relative has a company that inserts local commercials into cable television. Frequently, local companies produce their own ads for him. Every new commercial is digitized, and he sets the volume on them one by one to be appropriate. However, the only way he figured out "appropriate" was by setting it to a a certain level, listening when it played _live_, and then calibrating future ads to the right volume based on that. His ear is the only standard for his ads precisely because the cable provider isn't doing any volume manipulation or standardization downstream of him.