From their website:
http://aws.amazon.com/ses/#functionality
"
Verify Email Addresses: Before you can send email via Amazon SES, you need to verify that you own the email address from which you’ll be sending email. To verify an email address, make an API call with the email address as a parameter. This API call will trigger a verification email, which will contain a link that you can click on to complete the verification process."
So, what's all this talk about Amazon needing great content filters etc? Sounds to me if anyone is getting an email through this service, they approved it and they can unsubscribe anytime. Am I missing something?