The world has seen where trusting big OS, telco and software brands has left crypto security.
If a person wants a CPU, motherboard and OS at some point they are going to have to buy a product.
So people have the option to go out and test and read up on other CPU products. If they like what they find, support and even buy that product.
Real customers do that have option. Ask questions, shop around, test, buy, think, publish.
Buying again and again from the brands that have fooled consumers for years with tame, junk crypto might not be the best idea to go on with again and again.
A big wide world of CPU, motherboards, networking products, brands and real academic experts :)