Comment Re:About time. (Score 1) 307
True, but what incentive do they have? There would potentially be a huge backlash from customers whose favorite sites suddenly started sucking (even if for only a few months until things got settled). And many ISPs such as cable also have to compete with DSL or fiber, so customers would flock away.
Plus something I haven't thought of before now... consider net neutrality, and the fact that customers may start filing complaints that their favorite service is being throttled by their ISP. That service is working fine for other ISPs (which are still using IPv4). This appears like a classic net neutrality violation, but in reality the ISP is not throttling anyone, it's the site or backbone provider that has something screwed up.
Even if the FCC sides with the ISP, plenty of damage to reputation will be done.