Submission + - DVR Helps Some TV Shows Become Hits (nytimes.com)
ubermiester writes: After years of panicked lawsuits against TiVo and DVR technology in general, the the NYTimes is reporting on yet another lesson for content providers to learn and then immediately forget:
"Against almost every expectation, nearly half of all people watching delayed shows are still slouching on their couches watching messages about movies, cars and beer. According to Nielsen, 46 percent of viewers 18 to 49 years old for all four networks taken together are watching the commercials during playback, up slightly from last year." The article offers one very plausible explanation for why viewers do not take advantage of the fastforward button on their DVR while watching their favorite shows: "It's still a passive activity".
Long live the couch potato!
"Against almost every expectation, nearly half of all people watching delayed shows are still slouching on their couches watching messages about movies, cars and beer. According to Nielsen, 46 percent of viewers 18 to 49 years old for all four networks taken together are watching the commercials during playback, up slightly from last year." The article offers one very plausible explanation for why viewers do not take advantage of the fastforward button on their DVR while watching their favorite shows: "It's still a passive activity".
Long live the couch potato!