I have not been killed by H1N1, nor by any of the seasonal flu variants :-). But because my job requires lots of travel meeting face-to-face with people who are likely to be vectors of flu (and other casually communicable infections), I always take the seasonal flu vaccine, and this year also the H1N1 vaccine. If there were an innoculation to protect from the "common cold" I would go for it in a heartbeat.
It's not that I am afraid that I might die from flu; I'm not -- it's just that since I run my own business, I simply can't afford the downtime from getting sick for a week to 10 days. And if I go back to work before my illness has run its course, I'll risk getting my employees sick. That doesn't help the business productivity at all. It's really frustrating to go to my health provider and have him rattle on and on about how H1N1 probably won't kill me. I'm not worried about that, I expect to survive a flu infection, just as I have and nearly everyone has. Only a tiny percentage of people have a serious problem with H1N1, which is the flu variant everyone is scared so shitless about.
But lots of people think that everyone dies if they catch H1N1 flu; this 100% mortality mindset is a problem for employers. On the one had we have people who come in even though they are clearly and obviously sick (risking infecting everyone else). And on the other hand we have people who stay out with just a sniffle.
Preventive measures contributing toward uptime are seldom brought up in this discussion. And we simple non-medical people have no way to discern proper response in each individual case.