- Google lets you export ALL OF YOUR DATA, 100%, in full, in open formats.
- Google lets you close your account and delete it, leaving no traces. This includes Google Plus and all posts shared.
- The majority of Google's services offer open APIs and follow open standards and allow third party integrations.
- Heck, many of their products they fully open source and give to the whole community, including Chrome, ChromeOS, Android, GWT, etc
Compare this to facebook. You can't export anything out of facebook in any kind of open format. You can not easily delete your account, even when you do your pictures and images remain on other people's accounts. Facebook offers very few open APIs to integrate with it, they want you to instead write apps that run ON the platform so they can control and monetize everything you create.