Submission + - Radiohead Calls comScore Data "Wholly Inaccura
An anonymous reader writes: Tuesday comScore caused a stir when it said its research on the sales of Radiohead's In Rainbows showed that only 38% of downloaders paid for it. Way off, says the band in a press release issued today:
"In response to purely speculative figures announced in the press regarding the number of downloads and the price paid for the album, the group's representatives would like to remind people that, as the album could only be downloaded from the band's website, it is impossible for outside organisations to have accurate figures on sales...The figures quoted by the company comScore Inc are wholly inaccurate and in no way reflect definitive market intelligence or, indeed, the true success of the project."
The band, naturally, didn't offer any data of its own to offset comScores, but then it's probably good for business to keep everyone guessing.
"In response to purely speculative figures announced in the press regarding the number of downloads and the price paid for the album, the group's representatives would like to remind people that, as the album could only be downloaded from the band's website, it is impossible for outside organisations to have accurate figures on sales...The figures quoted by the company comScore Inc are wholly inaccurate and in no way reflect definitive market intelligence or, indeed, the true success of the project."
The band, naturally, didn't offer any data of its own to offset comScores, but then it's probably good for business to keep everyone guessing.
