When my girlfriend bought herself an iPod touch, I reacted negatively and joked that she was now part of the Apple fanclub, and asked her when her lifesized poster of her new overlord (Jobs) would arrive in the mail. I also dismissed certain advantages of the touch outright (app store = full of crap, better touch screen = not a big deal, wifi = battery leech, etc) while taking pride in the advantages of my own purchase (AMOLED screen = sexy, broad file format support = better, superior EQ = awesome, etc.).