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Submission + - RED Digital Cinema Delivers 100th 4K Movie Camera

plowboylifestyle writes: For the past 3 months startup company RED Digital Cinema, founded by Oakley founder and billionaire Jim Jannard, has been shipping and beta-testing their flagship product the RED One camera. The camera has been rocking the world of cinematography since director Peter Jackson used a prototype system last spring to shoot his short film "Crossing the Line". Their system uses a single CMOS sensor that records a Bayer pattern image 4096 pixels wide at 12bits per sample similar to a modern digital still cameras. The sensor size matches a 35mm film gate making the camera compatible with current cinematography optics. The image is compressed prior to debayering using a wavelet compression codec and streamed to various digital mediums. For the past year RED has maintained an open design strategy, soliciting input from prospective customers and communicating primarily through a web forum. The price point of the camera body is under twenty thousand placing it between one fifth and one tenth of its competition and making it affordable for independant filmmakers. It is currently in use by directors Steven Soderbergh and Timur Bekmambetov.

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