Sorry, but discrimination is discrimination. There is no direction. It either takes place or it doesn't. Using the term reverse gives advantage and power to one group over another.
So would you argue that affirmative action and hiring/acceptance quotas are discrimination since they put a higher value on some races than they do others?
At some point they become discrimination and defeatist in nature to everyone involved with society. But I am also a realist, and understand that at one point there was a need to have these practices in place in the U.S. And I think that they will still exist in some form or another, but not enforced. There are many industries in the US who's work force is not diversified at all or are becoming of one particular background.
What is a proper percentage of bodies of a particular ethnic background/gender/sexual preference/religious preference is a company to have? Is it guided by local community, state community, country population, or world population?
Frankly, I could care less. This is still the U.S. and if you can't work for someone, go start your own business and fight for your business. Life is not fair. The sooner you accept that and move on, the happier you will be.