Ya, you have your history of events backwards. Samsung created Bada in 2010 not too long after Google started going after third parties who were including their apps without approval (read cyanognmod). Google acquired Motorola in 2011 AFTER Samsung started creating their own OS and their own ecosystem to compete directly with Google. Samsung continued down that path until this year, interestingly enough, just after the holiday season in which the Moto X started picking up steam. I'm guessing when Samsung saw VZW approve kitkat for the Moto X almost immediately after release, they saw how screwed they were going to be going forward. As a consumer, when your choice is Motorola with updates immediately after release and minimal bloatware, or Samsung who can be upwards of a YEAR later on VZW and an interface that you either love or hate, the choice is pretty easy. I can tell you I've personally steered at least 10 people away from Samsung and onto a Moto X after letting them play with my phone for 5 minutes and showing them that the spec sheet doesn't always tell the full story.