Comment re: minivan dead? (Score 5, Interesting) 205
The minivan suffers a stigma in America today.... It's viewed as a vehicle for moms who need to shuttle the kids and their things around. That hurts sales because even many of the moms who squarely fit into that category don't want to feel like they're defined by that part of their life. They don't want to drive a vehicle around that tells everyone that's what their purpose is on the planet -- especially when so many families are dual-income and they'd like to look more "professional".
It seems it's unavoidable though? As soon as enough people buy a functional alternative to avoid the stigma, they begin putting the same stigma on the alternative choice. Not that long ago, the station wagon held this distinction, and yet now -- driving a station wagon is viewed as trendy in a hipster way!
Honestly though, I think the minivan could enjoy a resurgence in popularity if it was approached from a slightly different angle. Make it *really* easy for all of the seats to fold flat (like "push a button and they all retract into the floor" easy), and market it to the homeowners who currently shop for light trucks! I know I've owned a couple of pickups because they were so darn functional and useful for things like hauling away yard waste or picking up a furniture or appliance purchase, or just helping a buddy move. But their big downside is the lack of any protection from the weather for the cargo, while driving. For 99% of the things I ever hauled around in my truck, I could have used a minivan just as well, if it didn't have seats in the way.