I disagree.

If they were trying to counter the message of the original Apple ads, they failed miserably, because they completely missed their point. The Apple ads are basically saying "Macs are for people who want to do things better, than everyone else (the PCs) - more interesting, more fun and less effort". These ads are targeted at people who want to stand out of the crowd, or at least go their own way. The Microsoft ads on the other hand are saying "be a sheep, join EVERYONE in doing the same thing", which - to the crowd the original ads were aimed at - is the exact thing they want to avoid.

But one might argue, that these ads were actually addressed to a different group of people - the sheep. But the sheep don't need ads - they'll simply follow everyone else. Worse yet - the ads might actually make them aware of what they're doing by blindly following the others and make them stop.

In conclusion - FAIL.