Submission + - IBM files DVD SPAM patent application 2
An anonymous reader writes: Mark Wilson of Gizmodo.com reports that IBM is applying for a patent for DVDs that contain or download "on demand" commercials that cannot be skipped. Consumers would be able to purchase these DVDs at a lower price than regular DVDs and pay extra to enjoy their purchase ad-free without having to buy a second DVD. Perhaps this is part of the massive shift in advertising that IBM predicts.