Astroturfing is intentionally spreading a lie. You may not have authority to speak directly about the product in question, but you have authority to speak about the quality of the company that makes it. You are an employee, so you have a legitimate connection and interest in your companies products. Even if you've never used a specific product, you have an interest is putting your company in a good public light. Would you hesitate to say something good about your company and its products to a friend at a coffee shop? Neither do you have reason to hesitate about saying good things about your company and its products in social media.
Astroturing is intentionally spreading a lie. If you know that saying good things about your company and its products are not a lie, then this is not astroturfing. If saying good things about your company and its products is a lie, then start looking for a different job!
An interesting observation. But it was not the established Church that adopted the Gutenberg Bible -- printing and reading the Bible in the local language was actually heavily resisted and forbidden by the established Church of the time.
Rather, communication technology like the Gutenberg Bible played a central role in the reformation of the Church. It allowed those dissatisfied with the established church to learn and organize for themselves, and establish a new church, the Protestant movement, that was more to their liking and better suited their needs.
What will be interesting to see is not so much how established churches adopt new technology, they are generally quite slow and resist such technology. Rather, it will be interesting to see if today's disruptive communication technologies enable people to start new movements to reform the church, or create a new church better suited to our times. You may read up on the Emerging Church Movement to get a taste of what that may be like.
1) No all people who read and study the Bible are deniers of science.
2) Using 21st century technology (iPad) to study the Bible is just as strange and unusual as using 15th century technology (printed books) to study a set of documents written between 1200 BCE and 100 CE.
Lest you forget, when Bush left office, the price of a gallon of gas was less than $2
Lest you forget, when Bush left office, the global economy, lead by the U.S., was heading toward a bottomeless crash of unknown proportions and everybody slowed their purchase of oil products significantly. That is why a gallon of gas was in the $2 range when Obama came in. I don't know how we can expect healthy economic growth *and* low energy prices, nomatter what the source of the energy, at the same time. Simple economics would seem inform us that we can't have both.
A morsel of genuine history is a thing so rare as to be always valuable. -- Thomas Jefferson