Comment Re:Price still too high (Score 1) 196
Well, I think "what the market will bear" is supposed to be the consensus of value, or at least a best reasonable estimate of what the consensus of the target market is. Not sure if that's really clear on what I mean, so feel free to ignore that ...
I don't really care what the publishing costs are, but I do understand they have an impact on cost. I just don't believe the cost continues to be as high as the price suggests. And I do understand that dropping the price by a buck means they have to sell more to make the same money, but I don't think they're at that sweet spot where adjusting the price either way would negatively affect actual profits. I could be wrong, but if I thought that were the case, I wouldn't have got on here to rant.
And on your last point, I think I agree, but I don't think simply charging the most you can get anyone to pay is the way to market an easily replicated product like a digital copy of anything - like an ebook I download myself - with no physical media whatsoever - like a DVD or CD. Setting the cost better than any competing product, but still somewhere in that bell curve of valuation will get the most copies sold. Given that the "competing product" here is the hard copy, and they price the ebook higher than the physical copy, I have to conclude that they don't want people to buy the ebook instead of the hard copy. They want the die hard ebook fans to buy them in addition to the hard copy. And you are correct - I'm not nearly that big a fan.
I don't really care what the publishing costs are, but I do understand they have an impact on cost. I just don't believe the cost continues to be as high as the price suggests. And I do understand that dropping the price by a buck means they have to sell more to make the same money, but I don't think they're at that sweet spot where adjusting the price either way would negatively affect actual profits. I could be wrong, but if I thought that were the case, I wouldn't have got on here to rant.
And on your last point, I think I agree, but I don't think simply charging the most you can get anyone to pay is the way to market an easily replicated product like a digital copy of anything - like an ebook I download myself - with no physical media whatsoever - like a DVD or CD. Setting the cost better than any competing product, but still somewhere in that bell curve of valuation will get the most copies sold. Given that the "competing product" here is the hard copy, and they price the ebook higher than the physical copy, I have to conclude that they don't want people to buy the ebook instead of the hard copy. They want the die hard ebook fans to buy them in addition to the hard copy. And you are correct - I'm not nearly that big a fan.