Comment Re:Thing I learned in the marketing class I failed (Score 0) 315
Even in sdoftware - or pharmaceutical companies where one would assume that a lot is spent for research the R&D budget is usual ~18% (which varies, of course) while sales and marketing usually eats away approx. half of the costs.
Sales, marketing and distribution is horrendously expensive and gets a far bigger chunk of the budget then R&D.
Couldn't that also mean they do more marketing than research & development?
